One of the big issues for online retailers is shopping cart abandonment. It’s estimated that up to 75 percent of potential online shoppers never complete a purchase after putting an item in their shopping cart. This can be for a variety of reasons, some of which the retailer has no control over. However, there are some things you can do to avoid shopping cart abandonment. Here are some top tips from SecureNetShop.com.
Disclose all fees up front
One of the things online shoppers hate the most is to get to checkout and find there are hidden fees that will be added on at the end, and hidden fees are a top reason for shopping cart abandonment. Either eliminate these fees from your shopping cart systems or disclose them up front.
Make the shopping cart readily accessible all the time
Many customers who abandon their shopping carts online do so because it is a hassle to move around in shopping carts. For example, if a customer wants to eliminate an item and add another one, your ecommerce cart software should allow him or her to do so in one or two steps. Making the customers backtrack through the whole process is a good way to lose them at some point.
Offer a Variety of Payment Options
There’s nothing worse than getting to the end of an arduous online shopping process only to find that the merchant won’t allow your preferred payment method. To avoid shopping cart abandonment, accept as many payment platforms as possible, including credit and debit cards, pay services and mobile wallets. This will make your shopping cart services more appealing as well as preventing abandonment.